Session 6
 
Iva Gregurec, University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Kristina Brodar, University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
 
Aleksander Janeš, University of Primorska, Faculty of Management, Koper, Slovenia
Slavko Dolinšek, University of Ljubljana, Institute for Innovation and Development, Faculty of Mechanical
Engineering, Ljubljana, Slovenia
University of Primorska, Faculty of Management, Koper, Slovenia
Is the Excellence Model an Answer to Global Competitiveness?
 
Damjana Jerman, Intereuropa Ltd. Co., Koper, Slovenia
Bruno Završnik, University of Maribor, Faculty of Economics and Business, Maribor, Slovenia
Public Relations Contribution to Company’s Effectiveness
 
Vera Naumovska, "Ss Cyril & Methodius" University of Skopje, Faculty of Economics, Skopje, Macedonia
E-readiness of E-business Sector in Republic of Macedonia for International Advent
 
Frano Ljubić, University of Dubrovnik, Dubrovnik, Croatia
Heri Bezić, University of Rijeka, Faculty of Economics, Rijeka, Croatia
Andrea Vugrinović, University of Rijeka, Faculty of Economics, Rijeka, Croatia
Economic Impact of Cross-Cultural Understanding
 
Nikola Knego, University of Zagreb, School of Economics and Business, Zagreb, Croatia
Blaženka Knežević, University of Zagreb, School of Economics and Business, Zagreb, Croatia
Internationalization in the Function of Retail Trade Concentration in the Croatia
 
Veljko Trivun, University of Sarajevo, School of Economics and Business, Sarajevo, Bosnia and Herzegovina
University of Sarajevo, Faculty of Law, Sarajevo, Bosnia and Herzegovina
Fatima Mahmutćehajić, University of Sarajevo, School of Economics and Business, Sarajevo, Bosnia and Herzegovina
Vedad Silajdžić, University of Sarajevo, School of Economics and Business, Sarajevo, Bosnia and Herzegovina
Company Name, the Internet and Achieving Competitiveness in the Changing Global Environment
 
Bruno Završnik, University of Maribor, Faculty of Economics and Business, Maribor, Slovenia
Damjana Jerman, Intereuropa Ltd. Co., Koper, Slovenia
Conceptualization and Measurement of Integrated Marketing Communication
 
Kenan Spaho, International Forum Bosnia, Centre for Technological and Economic Development, Sarajevo, Bosnia and Herzegovina
Methods of Business Organization in Bosnian and Herzegovinian Companies